Hangout Transcript


Dennis:  My name's Dennis Becker, from We're going to talk
 about profits from PLR.

 Let me just introduce quickly, the panel today. First we have Connie Ragen
 Green, Connie's from California; Garry Sayer from the U.K.; John Paduchak, my
 go-to guy for Google Hangout tech support but he's also got some good
 experience with PLR; Justin Popovic from Canada; and Nicole Dean from

 Connie, I'm going to let you go first and explain why PLR is such a good thing for

Connie:  PLR is magic. I don't believe I ever could create enough content for everything I
 want to do, so I've been able to purchase private label rights for a variety of
 content sources, and also as products.

 So I am on the using side. I am a buyer of PLR, and it has enhanced and
 grown my business exponentially, over the past about 5 to 6 years.

Dennis:  I echo Connie's thoughts. I'm mainly a PLR user. When I promote PLR products,
 which I do often because some of my best friends and trusted allies, like Justin
 and others, produce high-quality stuff, and Nicole, I won't leave you out but I
 haven't promoted for you yet but I will.

 I use a lot of PLR in my business, not really frequently, but sometimes get
 emails back when I send out a broadcast saying, "Oh, why are you sending
 me all this PLR crap promotion?" I never use PLR. It's all garbage.

 Yeah, PLR does have a bad reputation, because back in the beginning when I
 started and back before I started knowing how to use it right and getting some
 success with it, it was pretty bad.

 The same PLR products were being used all over the internet, produced by the
 same two or three people, and with no license limitations or anything that would
 prevent thousands of different product users from trying to resell or whatever they
 wanted to do.

 It was getting a reputation of being something that people wouldn't get a
 good experience from, but that's changed a lot.

 I'll give you a couple examples. One of my best ones is Action Enforcer, which is
 our productivity and time management tool. That was produced by Derek
 Franklin, the Action Machine originally.

 He offered it on the Warrior Forum as a WSO, rebranding rights for that software,
 which I initially looked at and contacted him. I think it was 85 licenses, and I told
 him, "That's sounds like a lot. It's going to be tough competition."

 He set me straight and said, "First of all, not everybody is going to use the rights
 even though they buy them, even though it's expensive, but second of all, think
 about it. Time management. Who doesn't want to make better productive use of
 their time? There's a billion people on the internet or more, just speaking

 So I took that to heart, I bought it and that's been a huge success for me. I've
 sold over 1,000 copies of it. I include it for free in my membership sites.

 I've sold resale rights to it, and I've probably made $50,000 for my investment,
 and the investment was sizeable, I think all told between the PC rights and the
 Macintosh rights and the different versions, I probably spend $3,000 to $4,000 on
 it, but it was one of the best investments I've ever made.

 I use PLR a lot. I provide it to my membership sites, and like Connie
 mentioned, it's exponentially improved my business.

 Let's go over to Garry. Garry, I think you're on both sides of the fence, right?

Garry:   Yeah, pretty much. I've been a buyer of PLR for several years, and I've sold
 PLR. I've probably purchased more PLR products than I've sold units of
 PLR products.

 I've purchased PLR from Dennis, I've purchased the Daily Seminar videos, which
 have made me a nice chunk of cash. I've created a couple of products around

 I used them in other ways as well, such as after a buyer has purchased, I've
 used them as opt-in bait to get buyers onto my list.

 And I've also sold PLR, mostly over at the Warrior Forum, but I haven't done that
 for about a year and-a-half now.

 But I like PLR because the research, if you're buying good, quality PLR,
 good stuff, the research is done for you.

 For me, what takes the most time when creating a product is the actual research.
 If you're buying good, quality PLR you're eliminating that, really.

Dennis:   Even the lower-cost PLR, I think, is something that is valuable, if only, as you
say, for the research that it saves you the time of doing, as long as you trust the
research done by the person you're buying from is worthy of trusting.

You really have to know who you trust, and after we get around a while and
talk to people we know who we can trust.

John, let's move to you.

John: It's definitely about who you get the PLR from. That makes a big difference.

I use it a lot in the same vein. I use it to do a lot of my research and have it
out of the way. I use it as a great way to bring other peoples' opinions into
my own work.

It makes product turnaround so much faster, when you're trying to put things
together quickly.

Especially in some of the different venues that I work, it's nice to be able to
get things together quick and get them out there and get a product out and

That's how I use it, and I think I've used pretty much everybody that sells PLR
here. I've got a lot of stuff from Garry, I've got some stuff from Justin, I've got
some stuff from Nicole.

Dennis:   Speaking of Justin.

Justin:   I'm a producer of PLR, sell quite a bit of it. I actually didn't really know
what PLR was, until I'd say around 2009.

But even then, the PLR that I bought was just based on some Google searches and
it ended up being just awful, not even usable. So I had a really tainted view of
what PLR was.

I wish I had done a little bit more research, because at the time I was building a
hybrid offline/online marketing business with my business partner, where we
were providing a lot of website type of services, training to small business owners
to get them websites up and running.

We would do a lot of training, and I would actually sit there creating all of the
training videos, my business partner would write a lot of the training guides,
teaching people anything from here's a brand new WordPress site, here's how you
log in, right through to how to do some advanced stuff.

We were basically doing it all ourselves. Had I known there actually is good PLR
out there that does a lot of this heavy lifting for me, which I eventually found out,
I could have saved a ton of time when it came to educating our customers.

That's what we did, was we were building websites for people, we were
helping doing their social media and SEO campaigns, but we were also
training them. That was all pure time for me.

I remember teaching Twitter to people after I had learned it. My customers
wanted to know how to use Twitter, and I would sit there creating these lessons,
and later on I was going to do the same thing for Facebook and I found a product
from Bertus Engelbrecht, and he had this huge video course that basically was
teaching everything I was about to create.

I was like, "Oh my goodness, so this is how PLR works," and that's what
actually piqued my interest in PLR to become a creator.

Creating content was not an issue for me at all. We had put in hundreds of hours
doing it already for our clients, so I was like well, "If we're already doing it for
our clients why don't we try selling unbranded stuff to see how that goes?"

That's how we got into PLR creation. The first product I created was in the
summer of 2010, and fast forward now almost 3 years and we're getting close to
150 products now, I think.

Dennis:  Awesome. You're right, the word tainted is probably the problem with PLR.

I think maybe we should explain what PLR is, and there might be some people
that say, "What the heck is PLR?"

PLR is private label rights material, which means someone has created a
product, whether it's a video or a podcast or the written word is easier to re-
label, and they're giving you the opportunity to have their document and
made whatever changes you want to it, and put your name into it and change
it and sell or give it away as your own, depending on what the rights are.

Connie:  Let's hear from Nicole.

Nicole:  My story with PLR is back in 2006, back when PLR stood for pretty lousy
content, it had a terrible reputation, everybody said it was crap, because it was.

At that time, I started a little site called, and it was so easy to stand
out because I created my own content. I had writers and editors, so every piece of
content went through two people before it came to me.

I was able to blast through and make myself unique like that, because I saw
that there was potential there but everybody else was blowing it, basically.

Then we had limited content, limited availability, all that fun stuff.

After that I created a site called YummyPLR, and I started that in 2007, and that's
all PLR recipes and cooking type of stuff, and really enjoyed that one as well.

Then I have coaching PLR content site that we're actually in the process of
rebranding right now, and that one is more PowerPoint slides, scripts, reports and
business training for business coaches to use.

But I also use PLR in my own business.

To give an example, at my blog I have three things people can sign up for to get
for free to get onto my list, and one of them is a report called 11 Places to Get
Eye-Catching Images for Your Blog.

What that was originally was a report that I got PLR rights to that was called 7
Stock Photo Sites, Learn How to Use Them, something like that. So I went in and
basically had the research done for me.

I linked to every one of the sites, I realized that some of the stuff wasn't quite
accurate, I added screenshots and then I added my affiliate links, and of course I
added a couple other resources I personally use, and then I just gave it a sexy
name so that it was a more attractive offer.

But I use PLR in my own business, as well as selling it. I definitely see the
value in it from both sides.

There's tons of ways to use it, and I'm assuming that's what we're going to go
through next so I won't jump ahead too far.

But the funny thing is, the actual purpose for me creating my PLR site in the first
place was, one, I had 100 niche sites and I needed content so I figured I'm having

the content created anyway for these niche sites, I might as well be selling it with
PLR rights and then using it myself as one of the customers.

But the other main reason why I started my PLR site was because I was an
affiliate manager for four years for a lot of different people, and it was a really
easy way for me to recruit affiliates.

I could work that into the relationship, that I'll recruit affiliates for you, in
exchange for you helping me out.

For instance, what I could do with Dennis and what I'm planning on doing with
Dennis is creating a little guide on how to use Action Enforcer, and then I will
release PLR rights to that and then I bet Dennis would want to do something for
me in return.

So it's a really sneaky way of recruiting affiliates.

Dennis:  We can talk, sure.

Nicole:  It's like, hey guys you have this report to promotion Action Enforcer. Here's
where you go to sign up to get your affiliate link. You've got the content,
you're going to be putting it on your blog, you might as well make some
money with it.

So it's kind of a sneaky way for me to get people to do my will.

Dennis:  One thing that bugs me about PLR buyers is that you see so often you
buy a PLR product and you see it all over the web immediately, unchanged.
The same graphics, the same titles, the same name, the same content,
I assume, though I don't buy it.

What do you do, that are using PLR, to make it your own?

I'll have to admit that a lot of the packages that I buy, since I buy quite a few, I
don't change. I just provide them to my membership sites, and if it allows me to
transfer rights then they can make it more unique to them.

But I don't have the time to physically change everything. But if I find a package
that I really like and I really want to make the ultimate income from, I'm going to
go into it and put my own wording, my own case studies, my own images and
change the sales page and all that.
Connie:  I can share what I do. One thing I really use PLR for is to learn things. Like
Nicole is saying she's going to do something for Action Enforcer, and I can
see how valuable that would be.

I've purchased quite a bit of PLR, even about Google Hangouts, so that I could
learn what it is.

So first I read it through a couple of times to learn from it. Then I start to
get some ideas of how I want to re-write it. Then I immediately turn it over.
I have two different virtual assistants that work on this for me.

I have them do a complete rewrite, and we determine how many hours they're
going to spend of the time I have with them, and then also I have them pull blog
posts out of it.

Then I have a short report, typically that I can give away that's promoting one or
two things, and then also I have maybe three or four blog posts.

What really hurts my feelings is when I've bought really great PLR from
Nicole and then people write to me and comment on my blog about the
incredible post I've just written.

I had to learn to get over that.

But I think having a virtual assistant, having someone else that you can turn
over that re-writing to, that frees up your time so that when I get it back
from either one of these ladies, it's really ready to go.

I have things that are income producing, pretty much every single week at this

Dennis:  Great. Who else wants to say something about that?

Nicole:  I will. One of the things we did over at our coaching PLR content site, which is
the one that we're switching over to the new brand, is we have a tool kits program
there, and the whole reason we created that is it's basically got a planning
calendar, like one of the ones in there right now is a passive income one.

So it has a planning calendar, it has an inspiration guide, it has a resources
list. It's not a standalone product, but what we like about that concept is
people that already have a product or coaching program can use it to beef
that up.

 So that's where we really see some value in that, is that they can use that to either
 create an upsell or to add onto an existing product to help raise their conversion
 and make their PLR content different than everybody else's that's out there.

 It's kind of like a booster pack, is what people use it for, and I just love that

Dennis:   Me, too.

Justin:   I've got another example, if I may. I posted this as a training in my
 member's area and got a lot of good feedback.

 I have a product creation course, because I've been doing product creation for a
 couple of years now. Some people had come to me for advice on that, so I
 decided to create an actual training program around how to take an idea or an
 experience in your life and turn it into an information product you can sell.

 As you can imagine, and there's quite a few product creators here today, that is not
 something you can just explain to somebody in a five-minute conversation. It is a
 major undertaking, and there's a lot of stuff you have to learn.

 There's a lot of stuff I'm good at teaching, but there are parts of product
 creation that I am certainly not foremost expert as.

 As an example, I consider myself pretty good at teaching people how to pull ideas
 out of their head and how to communicate that information in the style of an
 information product.

 One of the things I'm still working on, I consider a work in process, is writing
 sales copy. I'm okay at it, but it's certainly an area I've got to work on.

 So when I teach my students of this product creation course, the whole section on
 copy I actually bought a PLR course from Eric Louviere, who I actually learned
 about through you, Dennis.

 Eric had this roundtable coaching, but he had this best internet marketing book
 ever, I'm sure some of you have read it, but he had this 13-step formula for
 writing sales letters, that to me was incredible because I could follow it and use it.

 Because I bought PLR, I literally copied and pasted his template right into
 that exercise.

 The overall course that I sell, it's like a $500 course, has a lot of different stuff.
 The section on how to write copy I just pulled Eric's stuff, and right in my course
 I tell my students, "I bought rights to this. This is not my template. It's from Eric,
 and if you want to learn more about Eric here he is. But this works, so write your
 sales copy according to his template," and my students love it.

 That, to me, was one of my best implementations of PLR, because it allowed
 me to enhance something that was already going to sell, a course that already
 does well for me.

 Rather than me trying to teach something that I'm really not all that confident at
 teaching, it actually masked my weakness and allowed me to give my students a
 better experience.

Dennis:   Great insight here, Justin. I'm a fan of Eric's stuff, too. I trust what he's
 producing is going to be the real deal.

 He does a lot of things that are a little bit aggressive. Some of his sales copy and
 sales videos are not quite the way I would write them, but he knows what he's
 doing and I enjoy that kind of PLR.

 Justin, one thing that sort of frustrates me is when I go out to buy PLR from
 somebody that I don't know, is typically the rights statement is very
 confusing to me as to what I can do with it and can't do with it.

 You can I had some discussions about I was confused about your rights on your
 Best Quality PLR stuff and you set me straight on that.

 I'm seeing people that have bought the same PLR me that send out an email and I
 happen to be on their list and they're completely disregarding the actual rights, I
 don't know whether purposefully or they don't know what they're doing.

 How do you prevent that?

Justin:   For one, I think as a PLR producer, I definitely in the past should have been a
 little bit more aware of being more clear with rights, because I think your
 frustration is something a lot of people face.

 That's something we're working on in my business. With every new release we're
 looking at how can we word this better, can we make the rights a little bit better.

I can think of an exact example that kind of highlights what we're talking
about here, where somebody bought my PLR and used it totally the wrong
way and actually sold it in a way that was totally against our rights.

Whether or not that person knew they were doing it, I don't know, but I had to
actually approach the person and say hey, you can't do this, and then that person
ended up taking it down.

When I know about it, I think most PLR producers would agree, that as a
PLR creator you have to protect your content.

So we go and actively look for people that have broken the rights, either
knowingly or unknowingly, and make sure it gets removed.

As a consumer of PLR, if you're unsure just ask. I don't think any business
owner, whether it's PLR or anything else, that stands behind what they do is
going to ignore a request. So just ask.

I don't care how busy somebody is. They can answer your question on is this an
appropriate use. I get questions like that at our help desk every day, and we
answer every single one of them and say, "Hey, good question. Here's how you
do it, here's how you avoid doing it."

Dennis:  As a PLR buyer, that's frustrating to me, when I try to obey the rights and I
see somebody not.

I had that happen with one of Eric's packages. I know a guy who bought the
rights to Eric's package and we aren't allowed to give it away for free, and here
this guy was giving it away for free.

Fortunately, it was a 13-audio or 13-video course and he'd only given away
the first 2 or 3, so people didn't get the whole course.

But it absolutely devalued, and that's the problem with most PLR that we consider
crap, is the rights aren't enforced or the rights aren't written so that the value is
maintained and they end up ending up on TradeBit for $0.99, including master
resale rights and PLR rights.

I don't want to buy PLR like that. It's not worth my time.

Connie:  I think that Justin brought up an excellent point, that for someone like me that's a
buyer, I need to ask if I'm not sure.

I've known Nicole enough years to have her vouch for me, that in the beginning
when I had questions about anything I would email. I would ask the questions,
and I wouldn't take any action until I heard back.

I continue to do that. I know a little bit more now, after a few years, but I
think no matter what we really have to ask.

I think to encourage customers to feel comfortable in doing that, that somebody
will answer them, they won't be made to feel stupid, that will help build the
relationship and make sure that you're using something in the way it was

Dennis:  Garry, you have any thoughts?

Garry:   I think going back to your initial question, I think a good way to actually add
more value to the PLR that you buy, what I've done in the past is add bonuses, just
add bonus products.

They can be products that you created yourself, or even products you've
purchased the PLR rights to.

The more perceived value you add to your sales letter, the greater the chance
there is the person buying.

That's something that I've done in the past. I know you, Dennis, especially with
Eric's stuff, you pay to get it transcribed. I took your lead with that. You guys
remember the Source Code Goldmine sale. I think Jeremy Burns sold all 12
meaty volumes of his Source Code Goldmine for about $37.

I took Dennis' lead with that, and there are two or three products I think are
actually really good, and I've actually paid to have them transcribed and I plan on
releasing them very, very soon.

Dennis:  Well, good luck with them. I bought that Source Code Goldmine bundle from
him. I'm sure you paid a lot more to have it transcribed than to buy the whole thing.

Garry:   Yeah, I think the first course cost me $60 for 2 hours of video or audio
transcribed, and the other 2 were between $80 and $90. I found someone on
Fiverr to do it for me, a recommendation from a marketing buddy of mine.

Dennis:  Let's open the panel to anybody at this point. Who has a question for somebody else?

Connie:  I do a lot of affiliate marketing, and I know that PLR really is invaluable to
me as an affiliate marketer, because when I can repurpose the content into
short reports, where I'm promoting one, maybe two things within that
report, it works so well.

Then I can take that same report and offer it as a bonus for something else, where
if somebody buys through my affiliate link they receive a bonus, or if they
purchase one of my products that I have.

But as far as affiliate marketing goes, I just love having PLR available.

Nicole:  One of the funny things is with the Kindle, people always think you can't use
PLR with the Kindle, which is true, you can't put PLR up in a Kindle book.

But you can use PLR to create a sexy backend to your Kindle books.

As you put your Kindle books up there, you can have the offers in there link to
blog posts that are using PLR, but you can also have opt-in offers where you are
using PLR to draw people from your Kindle book onto your leads list.

So that doesn't mean that if we're moving in this trend of everybody
publishing on the Kindle that PLR is no longer valuable. I think it becomes
even more valuable, in some ways.

Dennis:  That's a good thought. I wouldn't suggest anybody try to repurpose the PLR to
be so unique that it would get past Amazon, because likely it wouldn't and then
someone would say, "I lost my account my listening to you."

But I like to use PLR, and usually repurposed to a certain degree, as bonuses. If
you get into an affiliate competition with other marketers that are promoting the
same products, the tactic nowadays is to offer a great bonus or bundle of bonuses,
usually worth more than the offer the person's going to buy to begin with.

Sometimes it's sort of funny that I'll send out an email and somebody will
buy a $7 product through my link and I'm providing a bonus of something
I'm selling for $37 on my site.

It ends up being a PLR product, and the person will claim the bonus and then
write back to me saying, "I already have that bonus. I already have that product,
so I'm going to ask for a refund."

 I say, "Wait a minute. A refund on what? I was giving it for free to
 encourage you to take a look at the product I was promoting."

 So sometimes people are obviously buying other things just to get that bonus
 product that you may not have spent a whole lot of time to produce yourself, and
 who knows how much extra income is coming.

 PLR is a major source of my income.

Nicole:   What I think is funny is when somebody emails me and says, "I already
bought it, but your bonus is so good I'm going to buy it again."

Connie:   I've done that. I've purchased things, small things especially, I've purchased
them twice so I can get someone else's bonus.

Dennis:   So have I.

Connie:   No shame in that.

Justin:   Nothing wrong with that.

Nicole:   Means you have an irresistible offer, and that's the goal.

Justin:   I want to go back to Nicole's point about the Kindle for a second, because
I think this is an opportunity to look at sort of expanding your perception on things.

 Taking a PLR eBook and just publishing it to Kindle definitely will never
 work, obviously.

 But when you think about a lot of people struggle with content creation, they
 struggle with writing their own books or producing audio or video series, if you
 want to publish something to Kindle, and as an example I'll refer to my PLR, I
 have a customer that took one of our books on stopping procrastination and
 literally used the major lessons, the bullet points from that eBook, as a basis to his

 Then he injected his own stories, and at the end of it, he had a totally unique
 book that was certainly more than possible to be published on Kindle.

 What I'd encourage people to do here is don't limit yourself to say PLR can't be
 used for Kindle publishing, because it can, but it needs to be used as a source of
 inspiration for content creation.

 What I would do, if I really wanted to write a book on self-confidence, I would
 take my eBook from my PLR catalogue and bring it up and start eliminating
 things until I got to a point where I had a baseline.

 So these are the 10 major takeaways from this eBook, and I might put those
 into a mind map, and then I would formulate new ideas or some of my own
 stories around each one of those points and write from there.

 But I could probably have a new book turned around in a quarter of the time,
 rather than if I was writing from a blank slate.

 I've seen customers do that, but for me as a content creator, sometimes I just need
 a source of inspiration to accelerate my content creation and I'm done in no time
 at all, versus starting from a blank slate.

 So I thought that was worthwhile bringing up, because it definitely works.

Connie:   That's excellent, Justin, and I really had forgotten about that, because I don't
really have writers block. I'm able to kind of just sit and write when I want
to, which I know is a blessing.

 But for many of my students, that's how I've promoted PLR to them in the past,
 just this past month when Nicole had a really wonderful contest, that was one of
 the things.

 I said it's easier to start with something in front of you that you can complete
 edit, rather than starting with a blank page.

 I had people that wrote to me and they said they wanted to use it for whatever it
 was, either for Kindle or a presentation, but they wanted it to be entirely their

 I recommended they start with the PLR on the topic and then rewrite it to the
 point that you're talking about, Justin, where it becomes really probably 100%
 their own.

 It's a great starting off point.

Justin:   I have another example of when I wish I knew what PLR was. When I first
 started my own business, I actually did the band-aid approach. I just quit my job
 and had no money coming in, so I was just doing anything to pay the bills.

One of the things I did was I somehow got in touch with a local community
college and I taught some really boring computer courses for them, but they were
like, "Hey, you're a pretty good trainer. We're looking at doing some new courses.
Would you be interested in helping us create and teach those courses?"

Of course I said yes because I needed money, but I also don't mind training.

We sat down and at the end of the day they wanted a social media course to teach
the general media population what is social media, this was back in 2008 or 2009,
so it was still a lot newer than it is now, and then another course on online
marketing for small businesses.

We made an agreement, and at the end of the day the agreement was we're going
to pay you up to 5 or 6 hours to create the course for us, and then we're going to
pay you to come deliver the course for X number of sessions.

For me it was really cool, because I was getting paid twice for basically a
single project.

After I agreed to do it, I went home and spent a week writing this thing from
scratch. A basic social media course.

I went and figured, okay what am I going to teach about the basics of social
media, being safe on social media, Facebook, LinkedIn and all this.

I could have had the whole course probably done in about an hour, if I
actually thought for a second that there's probably PLR that already exists
on all this stuff, taken small lessons from a different peoples' PLR courses
and my course would have been done.

Take it back to the college and report my five hours of work, maybe work half an
hour, get paid and then go teach it.

What I ended up doing was because I created that course from scratch, I got paid
to create it, I got paid to teach it and then I got paid a third time when I turned it
into a PLR course that still sells to this day on my website, called Social Media
for the Masses.

To me, that's an example of if you're just starting out in business and you want to
make some money, a great way is approach a community college or small local
organizations like that. They often need speakers and trainers, and in many cases
they'll actually pay you if you have content.

You don't necessarily have to write it if you find good PLR.

Dennis:  Excellent idea. John, let me ask you. I know you do a lot with offline marketing
in your local area. Do you use PLR at all?

John:    I've started to a little bit, because it's kind of like Justin said teaching the
college course, it's a lot easier to pull things together that way.

So yeah, I have started to use that a little bit. It makes the set up of that stuff a lot
simpler, absolutely.

Dennis:  I don't do local marketing myself, but I see a lot of packages on the Warrior
Forum where they're giving people the basic SEO strategies that an offline
marketer can deliver to their clients or their prospects, to get them to feel that
you're an expert in your area.

I think that's a tremendous opportunity, and I don't know how often it's used

Why go back to reinventing the wheel? Justin was doing things that had
already been done, and there's no need to.

John:    I think the other way people use it a lot is just for the simple free reports.
Like my wife's business, she's in massage, and that's how I originally
got started with the offline stuff.

I just created a little massage site with a free report, because a lot of people
wonder what your first massage is going to be like, what do I have to be
concerned about, what are some of the different things I need to be aware of when
I come.

So we just did a little report on it.

Connie:  I have a question for the people who are creating PLR. How open are
you to our suggestions for something that we would like for you to create
that would help us?

Do we need to be very, very specific or a little bit more general? Like the
example of teaching a college course or I'm still a real estate broker, so the Real
Estate Board hires people to come in and do presentations.

Do you need to be more specific about what you would use something for?

How do you then do the research and do the decision of creating something
that one of your customers would like to have you do for them?

Nicole:  We take recommendations all the time. We love it when people suggest things for
us to create content on, because it makes our lives easier.

But of course, if they want PLR content on how to train your ferret to use a toilet,
we're probably going to pass on that because the market is just too small.

If it's something we think we can sell, then we'll definitely do it.

What I like them to do is not just give me a topic, but also pitch me some title
ideas for that package.

Otherwise, if they say they wanted a topic, we can come back with something
we think is exactly what they want and it's not even close.

We always say, can you please send us 5 to 10 titles for that topic that you're
interested in, and then we use that as our starting point.

Our reports are designed in 10 parts, with an intro and closing, so that they
can also be cut apart easily into articles, if they want.

So if somebody wants something about how to buy a car cheaply, if they give us
10 titles on that we would turn that into a report that could also be easily cut up
into an autoresponder series or into articles.

But we love it when people give us suggestions.

Garry:   I quite like it as well. What I do is I use PLR to try and forge a close relationship
with my subscribers.

This is something Tom and I introduced into our software, Know-How Range. A
day after purchase we hit them with a survey, and there's 10 questions, 8 of them
are multiple choices and 2 require the people to actually enter some information.

One of those two questions we ask our customers what we can do to improve our
product, and the feedback we get from that is really, really helpful, because
obviously we get to find out how we can improve the product.

But we also get to see where people are, where their sticking points are.

 A week after we've asked the questions, I'll go back into Survey Monkey and I'll
 analyze what our customers have written.

 I pick out the most common themes, and then a couple of weeks after they've
 purchased I'll organize an unannounced bonus, which is often PLR, to
 actually meet the need they're struggling with.

 I've had feedback from customers saying, "Thanks a lot for that, it's great. It's
 really helped me."

 And then I think it's one day after refund period expires, so 31 days after
 purchase, I queue up an email in my autoresponder to go out with the second

 That bonus is chosen based on the feedback that people have given me from the

 I find it helps to forge a very strong relationship with your list.

 You can also do it in other ways as well. You could use the information to create
 a volume 2.0 in the future.

 Also, the major sticking points, you could use some of the information for
 your future sales letters and things. It's very, very valuable feedback.

Justin:   Connie, if you came to us looking for a certain topic, first of all, I commend you
 for doing that and I say ask as many PLR providers as you can for topics you  need.

 We all love hearing from people. I certainly love it.

 At the end of the day, I look at the stuff we generally produce and that we market

 Somebody recently asked us to do a real estate package. That's something we
 don't touch. It's not a niche that we go after.

 We have certain PLR that we focus on. In my business it's mostly online
 marketing, self-help, little bit of health and fitness, as well as business/offline

 If it falls outside of that, then I'll take the request but then I usually pass them on
 to other PLR friends.

That's one thing you'll find, is a lot of PLR producers are connected to each
other, because we all network together.

As an example, one of my customers wanted a Forex package. I thought about it,
I looked around and I knew for sure my writers weren't comfortable with that, so I
suggested he contact Ronnie Nijmeh and because he focuses on self-help
and finance-based PLR and Ronnie could probably help him out.

I think it's good that you're asking, and you might as well because the chances of
you finding somebody to produce that PLR are pretty high, because we need new
ideas all the time.

Plus, you're getting on the radar of PLR producers who are marketers, and
who knows, now you can form a relationship with them and they may be
open to promoting something for you or even just hooking up with you.

Connie:  That's true. At the end of the day, it really is about the relationships that we're
building, and if you don't reach out to people with questions and ideas and share
that interaction, then you really are limiting the relationships.

Nicole:  People ask me all the time for different topics, and my motto ever since I got
online has been to make the web and the world a better place.

There have been instances where people have contacted us and asked us to write
content on topics I was not comfortable writing about, so there's also that, too.

I'm not going to release a packet on how to cheat on your wife and get away with
it. If you want one on how to improve your marriage, then we can talk.

So there's that, too. The provider does have the right to just say move along,

Dennis:  Right, so you can sort of fire your customer or tell them to go somewhere else.

What if somebody came to you with a proposal for something you didn't think
would sell well, like how to get your ferret to use the toilet, or in your case forex,
Justin, and they say, well I'm comfortable with you. What would I have to pay
you to get you to do it for me?

That's more into the ghostwriting end rather than PLR, but maybe for
example not so much the ferret thing but the forex thing, Justin, if they were
to pay you enough to at least spend your time, and then you could have
something more for inventory. Would you consider that, or do you consider

Justin:   Absolutely. I consider anybody that offers to pay me something.
It would have to be a pretty sizable offer, just based on from a business
owner's perspective, the time and money that goes into producing a product.

 I have to have a pretty good gut feel that we're going to at least turn a profit on it,
 if nothing else break even, but ideally turn a profit on it.

 If all our members are expecting the four major categories that I mentioned earlier
 and then we're suddenly throwing into the membership this PLR out of left field,
 that actually might hurt the long-term attention of some of those members.

 I wouldn't tell the customer just go away. If it's somebody that's actually done
 business with me, I might recommend how they could get the product created on
 their own. I could refer them to some of my writers or researchers or even
 designers, which I've done before as well.

 But unless we're having a pretty serious money talk, then I'd probably just
 give you a suggestion on how to get it done yourself.

Nicole:   When that happens with me, my help desk, a lot of people ask and say, I don't
 want to ask you to write a report on this because I don't want the competition, but
 I do need to have something written.

 I have an affiliate link for a ghostwriter that we send them and say, "Here you go,"
 and I get a $50 referral fee.

 I don't want to be the middleman. I don't want to have to deal with
 anything, so the help desk just sends that off to those people.

Dennis:   Great.

Connie:   Well, we've talked about content and also a little bit about software. I want to ask
a little bit more about that, because I purchased the resale rights from you, Dennis,
for the Action Enforcer, at least two years ago.

 I've done very well with that as a standalone program and as a bonus, which
 works out so nicely for what I do.

 But how do we go about finding people that would create things like that and
 ideas for it?

Dennis:   Good question. I usually don't deal with PLR for software myself, because I'm
 uncomfortable the person will not be findable and it needs to be fixed or

 Action Enforcer was sort of a unique animal, because I was buying a
 rebranded version of the Action Machine from Derek Franklin, and he did
 not provide source code to anyone.

 He programmed it in Flash, and he just provided a rebranded version, executable
 version, in both Mac and PC of that particular software, and it would have my
 branding, my name, my whatever on it.

 Fortunately, it's something that's been a pretty solid, bug-free product.

 That would be the thing I would worry most about if I were to go somewhere like
 on Odesk or one of the other outsourcing communities to try to get something
 written for me.

 All the courses that are coming out lately about getting apps written for
 iPhone and Android, I'm just not comfortable.

 You can pay $500 and get an app written, but what happens when it breaks? Who
 are you going to go to?

 I have a package that rebrands PDFs, and it's great but last year I had a problem
 with it, in that the document was too big and it just crashed every time I went to
 use it.

 Eventually, I found the person I bought it from and he had retired so he wasn't that
 easy to find, and he said he didn't even know where the person that wrote the code
 was so he couldn't help me and he suggested I break it up into two documents so
 it wasn't too big to cause it to break.

 That's what I ended up doing, but those kind of things would bother me from
 a software provider standpoint, so I stay away from producing software.

Justin:   What's your goal with it, Connie? Is it something you would want to sell, like to
 buy the PLR rights to then turn a profit or a list builder? Or are you just

Connie:   Kind of brainstorming, but I was thinking in terms of list building and maybe
 having it as a re-brandable product.

Justin:   As somebody who used to work in the software world, I personally don't touch
 PLR software, like WordPress plug-ins and stuff like that, especially WordPress
 with all the security holes always being plugged.

 It's too high-risk, as far as I'm concerned, so if I was in your shoes, unless
 there was some really robust piece of software like Dennis' Action Enforcer,
 which I think is pretty rare, I personally would stick to written, audio/video
 type of content.

John:     I was going to say also from somebody who comes from the software industry,
 the one thing I've seen people have a lot of success with is real small, simple
 applications to do one thing really, really well but there's not much to coding

 That wouldn't take me too far off. I think I might look at doing something
 like that.

 But like Justin was saying, buying the PLR sometimes gets very, very complex,
 especially WordPress plug-ins, you just see a lot of stuff that is coded archaically.

Justin:   And then the problem is if it does too small of a function then there's a very good
 chance that when you Google that function you could probably find something
 open source and free that does it anyway.

 So giving a free bonus or selling it is going to be an uphill battle, versus if you
 create a really good video course that uncovers some really cool, new tip or trick,
 that can be repurposed.

 If it's evergreen, that could just keep going. You don't have to worry about
 the thing breaking.

Connie:   Good points.

Dennis:   Any last-minute sum-ups?

Connie:   I want to see people really be more open to using private label rights, and try
 to really be creative and imaginative with what you possibly could do with it.

 And if you aren't sure, write to the person that you're going to be buying from and
 ask them questions.

But think of PLR as a way to really grow your business in the right direction,
much more quickly than you could ever do on your own.

Dennis:  I would follow that up by saying don't think of PLR as being garbage.

Someone mentioned tainted before. It has had a bad name in the industry for
many years, but I think with some of the providers that are now on this panel and
elsewhere, there's a lot of good PLR available.

It can help build your business, it can help you do research, it can do so many
things. It can help you bring a profit.

I would encourage people to be open-minded about that and don't think that it has
to be something that you're ashamed of having and providing, especially if you're
in a position where you can take that private label material, the source documents,
and turn them into your own.

I bought some from some very high-profile people at a fairly high price, and
I've taken the time to rewrite it substantially but not completely because it
was done so well to begin with.

I wouldn't want to start from scratch, because I wouldn't be able to do as good a
job. But I had my own thoughts I could add, and I've done that.

So changing the sales page and all that is sometimes enough, and the graphics, is
sometimes enough to make it look like your own. When I've sold it there's been
occasions where somebody has bought it and said, "I want a refund because I
want this before."

It makes me feel good, because that means my sales copy was good, I guess.
Those things will happen, but it can make a decent income or you can use it to do
other things, to put in your autoresponder sequences, provide as bonuses for other

But don't shy away from it. That'd be my recommendation.

Nicole:  I would say the big thing that we want as PLR sellers, is for our customer to
have results. Because if they use the PLR and they have results, they're going
to become repeat customers.

Obviously, my business is built on repeat sales, because I'm not paying my
bills on $10 purchases that people make one time.

Connie, how many things do you think you've bought from me over the last, I
don't know, five years?

Connie:   Thousands and thousands. It's like the McDonald's sign. Billions and billions

Nicole:   At least a thousand, right? But as a PLR seller, I want you to buy the content, I
 want you to use it, I want you to get results, see how easy it is, how much your
 people love it and come back for me.

 That's my business. That's why I've been in business since 2006, and I have
 so many repeat customers because that's the goal. That's my goal every day,
 when we release new stuff.

 When I send something to me list, it's, "Are they going to get results?" That's
 what we want. That's what Justin wants, that's what I want. We want you guys to
 buy it and benefit.

 We don't want you to buy it and have it sitting on your hard drive, so use it.
 Use this stuff.

Dennis:   Garry and Nicole, would you like to tell people what your companies are?

Nicole:   My PLR site that has all the different PLR for tons of different niches is

Garry:    I don't actually have a PLR site anymore. Although, what I'd like to do is suggest
a product, and it's not a product I sell myself. It's a product for a charity.

I really recommend you get it, because it closes, and it's Traffic Zen, and I
can't remember if he's selling it on the Warrior Forum or it's a self-hosted

Justin:   Traffic Zen by Paul Irvine. You can look it up on Google.

John:     Yeah, forum special offers.

Dennis:   Okay, thank you.

John:     And it's also on, because I'm there right now. For $27 you get
 something like over 20 products on traffic, from some really reputable names in
 the business.

 Dennis:  Well, I think we've had a nice session here. I appreciate everybody's time.

Connie:  Thanks for putting it together, Dennis.

Dennis:  This was fun, and the last Hangout we had, you were on it, Connie,
and John was and Justin was.

I got a lot of good feedback from the forum from people that said, boy it's
refreshing to get to know some of the people we've just seen maybe an avatar
on the forum and see them write. Now we know who they are and they're
real human beings.

So we got Garry and Nicole here today that haven't been on here before with us,
and that's great. We're going to keep doing these Hangouts until everybody gets
tired of them, and I don't think I will real quick.

There's some challenges with Google Hangouts right now, the software, but I'm
sure Google will figure it out. They have a few PhDs on staff, I think.

With that said, thanks, everybody, and have a good day.





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